Co-Founder
Stadium is a modern e-commerce platform offering curated products across multiple categories, serving thousands of customers with a data-driven approach to retail. With operations spanning sales, marketing, and logistics, Stadium focuses on creating seamless experiences for both shoppers and vendors through its growing online marketplace.
As Stadium scaled its operations, data complexity grew across multiple systems. The leadership team and marketing analysts faced mounting difficulties in consolidating insights for fast and confident decision-making. The main challenges were:
Key business systems (Shopify, Google Ads, Meta Ads, and CRM) operated in silos. Each required separate exports and manual reconciliation, making it nearly impossible to get a unified performance view.
Executives and marketing teams relied heavily on analysts to prepare daily and weekly reports. This slowed down access to insights and left little room for real-time decision-making.
Preparing reports consumed over 100 hours monthly. By the time reports were finalized, campaign and sales decisions were already delayed, limiting the impact of marketing spend and inventory planning.
To overcome these bottlenecks, Stadium partnered with Business Pulse to centralize and accelerate its analytics. The solution delivered a seamless, AI-powered approach that reshaped decision-making across the company:
Business Pulse integrated data from Shopify, Ads platforms, and CRM into a single source of truth, providing one consistent view of business performance.
Executives and marketing teams gained the ability to query data in natural language and instantly receive accurate, actionable insights without waiting for analyst support.
Business Pulse delivered automated performance summaries every day, ensuring teams had immediate visibility into sales, campaign metrics, and logistics.
Beyond reporting, Business Pulse provided intelligent guidance on ad spend optimization, product strategy, and customer retention, fueling smarter growth.
The partnership with Business Pulse delivered measurable improvements in efficiency, accuracy, and growth. Key results included:
Reporting time was cut drastically, freeing analysts to focus on strategy rather than data wrangling.
AI-driven chat-based recommendations improved campaign ROI and customer retention.
Unified data enabled leaders to track the full customer journey, from ad spend to sales to logistics, in one place.
Executives and teams now operate with real-time insights, eliminating delays and guesswork in decision-making.
E-commerce & Retail
51-200 employees
New York, US
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With over 5+ years in content marketing, I specialize in crafting narratives that connect brands with people. My expertise spans strategy, storytelling, and digital campaigns that boost engagement and growth. Outside of work, I enjoy photography, capturing moments, and exploring creativity through the lens.
