How United Industries Limited Achieved 95% Faster Reporting With Business Pulse

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“Before Business Pulse, our teams spent days trying to get answers to business-related queries and consolidating data. Today, we can get the same answers in seconds, simply through chat, and we trust the numbers completely. This has changed the way we make decisions across the company.”

Farhan Tufail

Chief Information Officer

About the Company

Founded in 1962, United Industries Limited (UIL) is the manufacturer of Pakistan’s renowned Kashmir brand, including Kashmir Banaspati, Kashmir Premium Gold, and Kashmir Canola Oil. With a strong distribution network across 30+ cities, UIL is recognized for its ISO 9001-2008 certified quality standards and commitment to delivering pure, high-quality consumer goods through modern, research-driven processes.

The Challenges

As UIL continued to expand its operations, its reporting and analytics process became increasingly complex. Managing data across SAP, Marketing, Sales, and HR systems created inefficiencies that limited the organization’s ability to act quickly and confidently. The challenges were clear:

Challenge 1: Manual and Time-Consuming Reporting

UIL’s reliance on SAP and other sales and marketing platforms meant that reporting involved pulling data from 1,000+ SAP tables and various external sources. Preparing even a single performance report was a labor-intensive process that consumed countless hours each week.

Challenge 2: High Risk of Human Error

Because data was scattered across systems, teams often had to consolidate manually using spreadsheets. This not only slowed reporting but also increased the risk of inconsistencies, inaccuracies, and duplication of effort, undermining decision-making.

Challenge 3: Slow Decision-Making

With reporting delayed by days, department heads and executives frequently had to make strategic decisions with outdated or incomplete information. This slowed the company’s ability to respond to market changes and consumer demands.

The Solutions

To address these issues, UIL partnered with Business Pulse to modernize and streamline its approach to data and reporting. The focus was on building a foundation that would enable accuracy, speed, and accessibility across the enterprise. Business Pulse delivered by:

Solution 1: Enabled Real-time, Chat-based Analytics

With Business Pulse, UIL’s teams could now query data in natural language and instantly receive accurate, actionable insights. No technical expertise required.

Solution 2: Built a Single Source of Truth

All SAP and non-SAP data sources were consolidated into a centralized data warehouse, eliminating silos and ensuring a consistent dataset across the business.

Solution 3: Automated Reporting Workflows

Business Pulse automated previously manual reporting processes, drastically reducing dependency on spreadsheets, eliminating errors, and saving hours of effort every week.

Solution 4: Predictive Insights Powered by AI

Business Pulse enabled UIL to go beyond historical reporting by providing AI-driven predictive insights. This allowed leadership teams to anticipate trends, forecast demand, and make proactive decisions helping the company stay ahead of shifting market dynamics.

The Results

The transformation was immediate and measurable. UIL not only overcame its reporting challenges but also unlocked new levels of agility and confidence in its decision-making. Key results included:

90% Reduction in Manual Reporting

Reports that once took 20+ hours per week now run in under 1 hour.

100% Data Accuracy Across Departments

Virtually eliminating errors across 1,000+ SAP tables and 12+ external data sources.

20% Increase in Profit Margins

Executives now access real-time insights in seconds instead of waiting 2–3 days.

Faster, Data-Driven Decisions

Leadership and teams now act on real-time, reliable insights at every level of the organization.

Industry

Food and Beverage Services

Employee Range

501-1,000 Employees

Location

Faisalabad, Pakistan

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Amna Akhtar

With over 5+ years in content marketing, I specialize in crafting narratives that connect brands with people. My expertise spans strategy, storytelling, and digital campaigns that boost engagement and growth. Outside of work, I enjoy photography, capturing moments, and exploring creativity through the lens.

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